Dr Bidit Dey

Virality on social media arises from the interaction of algorithmic amplification and user-driven sharing, not paid promotion. It depends on content type, emotional intensity, and context, with high-arousal—especially negative—content spreading fastest. While simple, clear messages can increase reach, virality remains unpredictable and can amplify misinformation and harmful content, highlighting the need for stronger policy oversight.

The National Student Survey (NSS) collects final-year UK students’ views on teaching and university experience. Recent data show disparities across subjects and student groups, with lower scores for student voice and some minority groups. While widely used by regulators and universities, critics argue the NSS measures perceptions rather than teaching quality and may encourage institutions to prioritize satisfaction over academic rigor.

Gold and silver prices have surged amid economic uncertainty, rate cuts, geopolitical tensions, and a weakening US dollar. Gold reached record highs as a safe haven, while silver rose faster due to strong industrial demand in green technologies and supply shortages. Consumer preferences are also shifting, with Millennials and Gen Z favoring silver for its affordability, minimalist style, and sustainability, prompting luxury brands to expand silver offerings.