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Dr Bidit Dey
Writer
Director of Accreditation & Senior Lecturer (Associate Professor) in Marketing, Director of Accreditation
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Join date: Jul 25, 2024
Posts (28)
Jun 11, 2026 ∙ 8 min
Social Media Beyond Interaction: Transforming Consumption, Communication, and Control
Social media is reshaping consumer behavior and business strategy, creating new opportunities for engagement while increasing digital and reputational risks.
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May 8, 2026 ∙ 8 min
The Changing Face of Social Media: Historical Trajectories, User Growth, and Platform Innovation
Social media evolved from early online communication systems into a global digital ecosystem with over 5.2 billion users by 2025. The sector has been shaped by mobile technology, short-form video, and constant innovation, while future competitiveness will depend on addressing privacy, identity, user attention, and changing cultural expectations.
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Apr 10, 2026 ∙ 7 min
Understanding Virality: How Emotion, Algorithms, and User Behaviour Shape What Spreads on Social Media
Virality on social media arises from the interaction of algorithmic amplification and user-driven sharing, not paid promotion. It depends on content type, emotional intensity, and context, with high-arousal—especially negative—content spreading fastest. While simple, clear messages can increase reach, virality remains unpredictable and can amplify misinformation and harmful content, highlighting the need for stronger policy oversight.
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