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Dr Bidit Dey
Writer
Director of Accreditation & Senior Lecturer (Associate Professor) in Marketing, Director of Accreditation
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Join date: Jul 25, 2024
Posts (23)
Jan 8, 2026 ∙ 7 min
Generational Dynamics: Consumption, Technology, and Socio-Economic Transformations from Baby Boomers to Generation Alpha
The global population consists of multiple generations shaped by their historical contexts, from the Silent Generation to the emerging Generation Beta (born from 2026). These cohorts differ in economic roles, digital fluency, and consumption patterns. Understanding generational differences helps businesses, policymakers, and researchers better anticipate social, economic, and behavioral trends.
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Dec 19, 2025 ∙ 7 min
Resilience and Transformation: The Evolution of UK Pubs and Bars in a Post-Pandemic, Health-Conscious Era
The UK pub and bar sector shows resilience despite post-pandemic pressures, shifting consumer habits, and rising costs. Declining outlet numbers, health-conscious trends, and reduced alcohol consumption—especially among Gen Z—are reshaping demand. Growth increasingly depends on premium experiences, non-alcoholic options, and innovation to balance tradition with changing lifestyles
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Nov 17, 2025 ∙ 8 min
Beyond the Poverty Line: Understanding Trends, Challenges, and Global Response
Global poverty affects 838M people living on under $3/day and 1.1B facing multidimensional deprivation. Nearly half the world is poor under a $6.85 threshold. Progress has slowed due to COVID-19, inflation, and conflicts. Sub-Saharan Africa remains most affected. Inequality is severe, with 10% owning 75% of wealth. Structural issues, climate change, and weak governance hinder poverty reduction efforts.
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