Prof George Batsakis

Rolex deliberately limits supply to preserve exclusivity, which creates excess demand that spills into secondary markets. There, prices rise far above retail, turning watches into investment-like assets. While scarcity strengthens brand status, much of the financial value is captured by resellers, and speculation increases market volatility.

The text argues that strict environmental standards can attract green industries rather than drive them away. Evidence shows firms producing green products prefer “green havens” with strong regulation to ensure credibility, transparency, and legitimacy. As sustainability becomes valuable, globalization is shifting toward a “race to the top,” where regulation supports competitiveness.

The text argues that streaming platforms like Netflix have become the new gatekeepers of global culture. Through acquisitions, revenue-sharing rules, algorithms, and vertically integrated business models, platforms now control content creation, visibility, and monetization, reshaping power relations among studios, creators, and audiences and redefining cultural governance worldwide.